Challenge

5 questions

How sane is your brand?

1. Do you pay far more attention to the business than your brand?

YES

NO, we're on top of our branding

2. Can it be difficult for outsiders to understand what your company has to offer?

YES

NO, our goods speak for themselves

3. Can it be difficult for your brand to stand out from the competition?

YES

NO, we're obviously the first choice

4. Is there a better version of your brand imaginable?

YES

NO, the way we do it is perfect

5. Is your dream bigger than the current image of your brand?

NO, we're fine

YES, we can do better

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